Ekahi
All your travel bookings in one place
Mobile App, UX & UI
Scope
Solo Product Designer. One week. From research to concept, ideation, visualisation and testing.
The Challenge
Ekahi is a start-up that intends to generate revenue based on fees associated with the booking of flights. We want to start by launching a minimum viable product, but considering this is a competitive market to enter, we probably cannot compete solely on price — instead, we need you to help add value to the experience so that users may start adopting our platform.
Tools & Methods
User Research (Interviews and Surveys), Competitive analysis, Product Strategy, User Persona, Problem Statement, Task Analysis, Style Tile, Branding, Prototyping, Usability Testing, Desirability Testing, Iteration.
Problem statement
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Project Goals
1.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
2.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
3.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
